Eloquii, the brand known for its great selection of Plus clothing for women sizes 14-28, opened its first Brick and Mortar/Test Shop(they don’t want to call it just another pop-up) at the Fashion Centre in Pentagon City in Arlington, Virginia.The location is on the second level next to Macy’s. Why DC? Mariah Chase, CEO of Eloquii stated “DC is our number-two market,” Chase says. “When we found a great space at Fashion Centre at Pentagon City, it was more a question of ‘Why not DC?’” as told to Hayley Garrison Phillips of the Washingtonian.
“Our customers have been asking us for a physical location since we relaunched Eloquii nearly three years ago,” chief executive officer Mariah Chase said to WWD. “We’re excited to test what our business’ offline experience will mean to our customers at Fashion Centre at Pentagon City. D.C. is one of our best markets and we hope to become a worthy component of our D.C. customers’ offline lives, understand their omnichannel behavior as well as generate many new long-term Eloquii community members.”The store is offering iPads for digital signage and styling tips.”
The event hosted by Ms. Chase and Creative director, Jodi Arnold was a tremendous success with tasty cocktails, appetizers(by Gina Cherservani of Buffalo and Bergen), gift bags and amazing guests. The shop had bloggers from all over the U.S. including top fashionistas from the DC area(make sure to follow them on the links below!). The faves of the evening? Anything denim, of course! Their bird embroidered denim jacket will live on through many seasons and their cotton ruffled blue and white striped dress was a hit amongst the bloggers. Click here to see it on Dionna Humphries of MadeMePretty and posted below.