Article and photography by Jovanna Reyes
A new competition series American Beauty star premieres tonight at 10:30PM(Eastern) on Lifetime. The international supermodel and executive producer, Adriana Lima, will host along with celebrity makeup artist, Sir John, Sarah Brown(former Vogue Beauty Director) and renowned fashion photographer, Russell James. Every week celebrity and beauty influencers will guest star as judges, including Christie Brinkley, Behati Prinsloo, Camila Alves and Michelle Phan.
The series will feature beauty challenges for 12 hair and makeup contestants. They will have to design high fashion looks as “beauty directors”. The winning creation will be available on the YouCam Makeup app. The YouCam Makeup app is a complete makeover studio that allows the user to try unlimited makeup looks and hairstyles on their phone. You can then share your new look on social media.
Lifetime hosted a “Cocktails and Conversation” to celebrate the premiere of American Beauty Star at The Gramercy Terrace at The Gramercy Hotel. Ms. Lima wore a white Alice and Olivia dress.