Influencers, beauty bloggers, makeup companies, top makeup artists and excited fans were the key participants in Generation Beauty by Ipsy. Gen Beauty 2017 was the largest celebration of beauty ever. Screams would bellow across the floor signaling the arrival of a top celebrity blogger or for a vendor throwing goodies into crowded booths. Young women were bellowing across the velvet rope to Mario Dedivanovic during his Beauty Lab Workshop or couldn’t wait to meet and greet @thefashionfreakk Melly Sanchez.
Every makeup company known to man seemed to be there. Mac cosmetics had a colorful and vibrant booth ala rainbow bright. Absolute New York had a spinning wheel where every participant was a winner. One of the more busier booths was Make Up Forever with about ten makeup artists introducing new products to the willing masses. Spankie Valentine kept the crowd pumped throughout the day as the host for NY Generation Beauty.
The sweetest moment of the weekend was seeing @kandeejohnson, Youtube beauty blogger Kandee Johnson, immediately giving her full undivided attention to a young disabled teen. Ms. Johnson was the guest influencer for Makeup Forever. She was genuine in her approach and the teen appreciated every moment. The look she gave her idol priceless.
@NikkiTutorials was another guest influencer giving one on one photo sessions with her fans. The crowd was hyped and ready to see their favorite beauty blogger. Nikki, a professional makeup artist and YouTube star, arrived to screams and shrills from her adoring fans and followers. The lovely Jade Seba of Rio de Janeiro, hugged and kissed her adoring followers in the NYX makeup booth(photos below).