IMG NYFW Spring/Summer 2019: Backstage Happenings with NONIE

Another season of New York Fashion Week has ended and we are all looking forward to the next one already.  The kinetic, frantic energy wasn’t effected by the dark clouds and rain that followed us daily for the week.  There were so many great shows and an amazing expanse of global representation at IMG NYFW and beyond.

This year I had the privilege of being the official backstage photographer for several production companies , some for IMG and non-IMG shows.  It was an honor and something I absolutely adore.  Production is in my blood.  I can’t run from it.  Watching the pre-show prep, the rolling racks with black garment bags to seeing the garment on the model, I am like a kid in the candy store.  There are so many aspects to capture.  The nervous brow of the designer, the pained look of a model with blistered feet after her fifth show in one day; my favorite moment to capture is of the designer, as they watch their work come to life on the runway.  It’s like a mother holding her child for the first time after carrying her around for nine months.  There are no words to describe the emotion.

NONIE by Nina Kharey(IMG/Industria Studios, NYC)

The designer, Nina Kharey,  as she watched her first NYFW IMG runway show.



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NYFW Namilia S/S 2018 and their Vulval Collection


The photographers were setting up super early for this show on the riser.  They knew that Namilia would deliver an extraordinary fashion event and the designers did not disappoint.  Before the models graced the runway in their sky high pearl and gem studded platforms, Disney songs from Beauty and the Beast was played and then the verse “I can get any D@#% I want” and you knew it was time.  Time for the Sultan’s magic to begin.  The Berlin designers, Nan Li and Emlia Pfohl who met as students at the University of the Arts Berlin, based the S/S 2018 collection on Denis Diderot’s tale of “The Indiscreet Jewels”.  The tale is of a sultan with a magic ring that makes women’s vaginas tell their secrets. Most of the garments barely covered the models torsos but were beautifully detailed with floral touches, fabric manipulated into vulvas, bejeweled thongs and bulbous feminine parts. There were a few Chinese traditional gowns, albeit sexily retrofitted. It was truly a ‘cheeky’ experience and we can’t wait for their next collection.








NYFW:The Shows-Nina Tiari RTW F/W 2017

Article and photos by Jovanna Reyes

The Nina Tiari runway show for IMG/NYFW:The Shows, held at Skylight Clarkson Square was my last event for the week.  The backdrop in Gallery 3, was all white, a glossy runway and benches, perfect for the colorful collection by Ms. Tiari.  Her models were diverse and equally stunning. The finale RTW piece, of many colors, reminded me of Joseph and the Technicolor dreamcoat and was the perfect finish to an amazing collection.









New York Fashion Week Fall 2016: Leanne Marshall’s Romantic Runway

Photos by Jovanna Reyes

Project Runway alum, Leanne Marshall has showcased her collections at NYFW since 2008.  Her billowy, flowing gowns exude romanticism as its best.  She knows what a woman should look like in order to feel like a woman.  Visit her website at to see her current bridal collection and formal gowns.